L’Oreal Melbourne
Fashion Festival 2004

The festival trailer and TVC for 2004 aimed to describe the moment when one falls in love. The intention was not to settle for standard shots of models on runways but to capture the passion that exists in fashion. A secondary aim was also to emphasise Melbourne by highlighting two of it's more know qualities; the inner city laneways and the gloomy yet romantic weather.

Director: Mathan Ratinam
Animation and Compositing: Mathan Ratinam
Sound Design: Kane Daniel
Stylist: Sophie Hexter
Special thanks to Studio Anybody and Oliver Clifton

View trailer 5mb